Mediahub

The Mediahub team has been great at working with us through any obstacles and providing smart, strategic solutions. The team has proven their flexibility and ability to embrace change on multiple occasions which is key to growing and expanding our business. They are a smart and engaged group that you can always count on! — Bridget Russo, Marketing Director, Shinola

No matter how big or small the budget, Mediahub goes above and beyond to provide the best strategic and creative thinking possible. They value our business/brand as if it were their own. — Courteney Monroe, CEO, National Geographic Channel

Mediahub is the total package. They cultivate and maintain positive media relationships that they leverage with top-notch negotiation skills and make every dollar work like two or three. Most importantly working with them feels like an extension of our internal team and they are a true pleasure to work with every day. — Stephanie Sherry, Director, Marketing Communications, Olympus Imaging America

Mediahub delivers meaningful insights that have helped us find effective new media channels. They also have used a thoughtful approach to modeling that has been instrumental both in optimizing our mix and giving us confidence in incremental advertising investment. — Keira Lorentzen, VP Acquisition Marketing, Constant Contact

Simply put, Mediahub ensures that our brand boxes outside of our budget. Their innovative approach has led to a more efficient and effective spend, further reducing waste and delivering a more meaningful message and expanding customer reach. — Lisa Borromeo, Director of Advertising & Brand, JetBlue

PBS did not retain Mediahub as much as it seems like we opened an office in Boston, that's how well we work together. — James K. Dreesen, Manager Director, Consumer Marketing, PBS

My mediahub team in an essential partner to our business. They provide strategically sound, innovative approaches to maximize the effectiveness of the media, regardless of platform. In addition, they demonstrate commitment to our success through their willing partnership with our other agency partners. — Amy Bartle, Director, Media and Digital Marketing, La Quinta

I’ve worked at and with many different agencies and no agency can match the relentless passion, innovation, creativity and ingenuity that Mediahub brings to their clients. Mediahub’s dedication to their craft and their clients is unmatched. — Pat LaCroix, Media Strategist, Bose

Mediahub has succeeded in being innovative and thinking forward, by crafting a channel agnostic convergent video strategy built on data driven insights and consumer behavior to help drive incremental sales across our retail and e-commerce channels. — Chuck Gannon, Manager Corporate Advertising, L.L.Bean

I couldn't be more thrilled to have Media Hub as our agency partner during this incredibly exciting time in TV Land's evolution. John and his team bring a tremendous level of passion, strategy and media insights to the table and I believe will be a fundamental part of our future success. — Karen Cummings, SVP, Marketing, TV Land

Mediahub has demonstrated their agility by thinking on their feet and being able to maneuver the tune-in world along-side us. Through the plans they deliver, their strategic approach gets us a step closer to where we want to take the network and the audience we’re trying to attract. — Faye Stein, Senior Director of Consumer Marketing, VH1

In the short time I have been working with Mediahub they have shown strategic insight into our business and the luxury space. They understand the need for brands to tell stories that engage consumers and know the right media platforms in which to deliver that messaging. /They are a pleasure to work with and I would highly recommend them as media partners. — Jennifer Pisciotta, VP, Brand Marketing, Patron Spirits

The process that mediahub goes through to look at network, costs, efficiencies, timing, is unparalleled to anything we have ever seen. — Missy Moore, Senior Manager, Marketing, Match.com

Mission

Our goal is to provide CMOs with a media solution that has unfortunately become an oxymoron in today’s marketing environment: A media entity that is fast, responsive and highly creative and at the same time has all of the resources and clout of the largest unbundled media shops. Mediahub is a 100+ person media shop (baked inside a world-class creative organization) that believes we live in an idea-driven economy and that the brands with the best ideas win. In the three major media creative shows last year (Adweek, OMMA and MediaPost), Mediahub finished second among all U.S. media shops. We were also named by MediaPost/OMMA as the Best Media Planning and Buying Agency in both 2010 and 2012. MediaPost named us Best Full Service Agency in January 2014. And since we are powered by IPG’s Mediabrands and MAGNAGLOBAL, we have access to all of their resources, intelligence and buying power.

Our clients cross many categories including CPG, B2B, retail, travel, e-commerce, financial and entertainment.  However, the common thread among all these clients is that they are “challenger brands” who rely on Mediahub to help them overcome this spending chasm through superior ideas and intelligence.

Accolades

Work

Killing Jesus National Geographic Channel
American Made is the New Black Shinola
Dating Naked VH1
Air on the Side of Humanity OOH JetBlue
Superbowl Blitz VH1
Kids Take Charge MassMutual
Dr. Seuss’s Cat-E-Bration PBS Kids
Killing Lincoln National Geographic Channel
Summer of Tough Olympus
Naked Man Zappos.com
Sports Center Snip Constant Contact
Air on the Side of Humanity Mobile JetBlue

Mediahub 2014 – A Great Year

Partners

Leadership

  • John Moore
    John Moore
    John Moore President of Mediahub John is the President of Mediahub and is responsible for crafting the department’s vision and spearheading new business initiatives. Since taking over the top spot, he has built an operation that focuses on embracing and leveraging change as a competitive weapon in today's hyper-competitive market. John has worked on brands including XM Satellite Radio, Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool and he was named an Ad Age Media Maven in 2010.X  Close
  • Sean Corcoran
    Sean Corcoran
    Sean Corcoran SVP, Digital Media & Social Influence Sean drives the digital vision for the agency using his expertise in online advertising, social marketing, emerging media and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal and Mars. Prior to joining Mediahub, Sean spearheaded social media and digital research at Forrester. When he’s not creating innovative digital strategies for numerous Fortune 500 brands, Sean is a leading keynote speaker and author of numerous groundbreaking research reports.X  Close
  • keith-lusby
    keith-lusby
    Keith Lusby SVP, Group Media Director Keith has 18 years in media and communications planning, working at MEC and Carat before joining Mediahub, where he leads brands like JetBlue, Barnes & Noble NOOK, and Constant Contact. He has worked on brands such as De Beers, AT&T, GlaxoSmithKline, Pfizer, P&G, Reebok, Nokia, Philips, Wells Fargo and Marriott, and one of his efforts for JetBlue just won a prestigious media Effie.X  Close
  • Allison_Tierney
    Allison_Tierney
    Allison Tierney SVP, Group Media Director Allison has 18 years experience in the business spanning a variety of categories including entertainment, telcom, travel, finance and retail. In her last position at OMD in New York, she led the media planning for Time Warner Cable of New York City and Virgin Atlantic Airways. Previous to that, she worked at MindShare New York, leading the media planning for several brands under the Novartis umbrella. Other account assignments that have shaped her strategic acumen include Best Buy, Royal Caribbean International, Bank of America and Starwood Hotels. She is currently leading the media planning for Match, La Quinta Inns & Suites and Shinola.X  Close
  • kristen-abramo
    kristen-abramo
    Kristen Abramo SVP, Group Media Director Kristen is one of the great ambidextrous talents in advertising with knowledge and experience in both digital and offline media and marketing.  She has 13+ years of industry experience working on a diverse set of brands such as Coca-Cola, P&G, Wendy's, L'Oreal, Continental Airlines, Puma, General Mills, Earthlink, Avon and Dos Equis. Prior to joining Mediahub, Kristen was based in NY working for MediaVest/Publicis for over 8 years where she was one of the leaders who spearheaded the integration of media and research teams to be responsible for all channels.X  Close
  • carrie-drinkwater
    carrie-drinkwater
    Carrie Drinkwater SVP, Group Director Investment Activation Carrie's role at Mediahub is twofold. First, she manages one of the largest tune-in accounts at the shop, and second, she spearheads all of our upfront National Television spend with a focus on sports. Carrie is also part of the IPG MAGNAGLOBAL investment team that is responsible for moving all of the IPG dollars in the upfront market. She started her career almost 20 years ago in New York, working on brands like Toyota and Guess. She eventually moved to Boston to work at Havas Media, where she oversaw $1B of video investments for clients such as Fidelity, Carnival Cruise Lines, Choice Hotels, Panasonic and Tyson Foods.X  Close
  • steve-kalb
    steve-kalb
    Steve Kalb SVP, Director of Video Investments Steve has been in the broadcast business for over 25 years, spending 20 of them at Mediahub. He oversees all network negotiations on our clients’ behalf and acts as the master architect in formulating comprehensive national and local broadcast strategies. Prior to joining Mediahub, Steve managed the in-house media operations for Marshalls department stores, where he oversaw all planning and buying for a retail operation with sales in excess of $1 billion. Steve began his career as a broadcast buyer working on a variety of leading national brands, including Macy’s, McDonald’s, CVS, Parker Brothers and Molson Beer.X  Close
  • erin-swenson
    erin-swenson
    Erin Swenson Gorrall VP, Engagement Planning Director Erin leads the Engagement Planning discipline at Mediahub. Her role is to leverage primary research to truly understand what motivates the consumer and at the same time really flesh out their relationship with media. Erin believes that great media plans start with an unexpected insight that will change the trajectory of the campaign and give our clients an unfair advantage. Erin has 10+ years in the industry working on a variety of brands, including MINI Cooper, Burger King and Anheuser-Busch. Before coming to Boston, Erin was a planning director at Ogilvy Chicago, leading the SC Johnson Home Care business. She started her career at Crispin in media.X  Close
  • John Moore
    John Moore
    John Moore President of Mediahub John is the President of Mediahub and is responsible for crafting the department’s vision and spearheading new business initiatives. Since taking over the top spot, he has built an operation that focuses on embracing and leveraging change as a competitive weapon in today's hyper-competitive market. John has worked on brands including XM Satellite Radio, Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool and he was named an Ad Age Media Maven in 2010.X  Close
  • Mullen-Web-illustrations_Ina
    Mullen-Web-illustrations_Ina
    Ina Watkins SVP, Group Media Director Ina heads our engagement planning department here in Los Angeles. She built and led the Total Communications Department at Hudson Rouge, Ford’s full-service NY agency, charged with rebuilding and growing the Lincoln brand globally. Ina has held upper level media positions for clients including L’Oréal Paris and Coca-Cola and has led groups at Universal McCann, MediaVest, BBDO, and Grey. Ina left her native Austria in 1995 and enjoys art, travel, and the outdoors when she can.X  Close
  • John Moore
    John Moore
    John Moore President of Mediahub John is the President of Mediahub and is responsible for crafting the department’s vision and spearheading new business initiatives. Since taking over the top spot, he has built an operation that focuses on embracing and leveraging change as a competitive weapon in today's hyper-competitive market. John has worked on brands including XM Satellite Radio, Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool and he was named an Ad Age Media Maven in 2010.X  Close
  • kate_wilson
    kate_wilson
    Kate Wilson SVP, Group Media Director Kate lives to create, collaborate and bring multimedia campaigns to life. She has brought her cross-platform planning expertise to an eclectic group of client categories, including heavy retail experience in consumer electronics, financial services and telecom. She is ecstatic about the world of multiscreen engagement and believes that delivering measurable and significant ROI is dependent on a holistic and analytical mindset.X  Close
  • karen_wilson
    karen_wilson
    Karen Wilson SVP, Group Media Director Karen started her media career more than 16 years ago, successfully launching rebranded radio stations while overseeing outside media promotions for television and newspaper clients. She has worked extensively in healthcare, including insurance branding and enrollment for Physicians Health Plan and UnitedHealthcare of NC. Karen oversaw the retail, business and wealth management lines of businesses for SunTrust Banks, including several mergers and acquisitions, and tapped into middle America’s mindsets, crafting media strategy on Williamson-Dickie Manufacturing for more than five years as well as for Men’s Wearhouse and T.J.Maxx.X  Close
  • lauri_bauer
    lauri_bauer
    Lauri Bauer SVP, Group Media Director Lauri has been developing effective media strategies across complex categories and industries, including CSX, McGraw Hill Financial and Reynolds American. Lauri led media strategy and investment for Sara Lee and Hanesbrands for more than 16 years, driving brand purchase intent for everyday commodity categories, including coffee and tea, sliced bread and socks. She also created an integrated campaign utilizing digital, video and social elements for Hanes underwear that changed perceptions among the brand’s toughest target audience: young women who are specialty-store shoppers.X  Close
  • Patrick Acosta
    Patrick Acosta
    Patrick Acosta SVP, Director of Analytics Patrick is a pretty down-to-earth guy for someone who used to oversee a $2 billion annual media budget at AT&T. He came to our organization from the telecommunications giant because he thrives on working in an integrated environment where sophisticated data analysis and insight drive powerful creative ideas and innovative media solutions to produce significant business gains. At AT&T, he was Executive Director of Media Research & Insights and led consumer segmentation strategy, media mix modeling and competitive reporting within the company’s Media Services group. His agency experience includes working on Alltel and NASCAR at the Martin Agency, as well as MCI WorldCom, Dunkin’ Donuts and Evian at the New York agency Messner Vetere Berger McNamee Schmetterer.X  Close

Contact