Events

Can Your Lions

Through a program called “Can Your Lions,” Mullen Lowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. Mullen Lowe Group is asking, inviting and challenging all of the winning agencies and… Read More
Events, Work

It’s Taco Time

The great taco emoji drought is over! justWink by American Greetings hit the streets and the Web today with the world’s first socially shareable taco “emoji” — we call it a Wink! The Taco Wink is available on the Apple Watch as part of the justWink app. The social media world has been asking (and… Read More
Events, Work

Food Food Everywhere

Food conferences are like no other event. Not only are you served good food but the topics are lively, informative, and personal since we as humans connect with food. Most recently, Bitten: A Food Conversation enlightened audiences with showcasing new technologies in the food world. Lab grown meats, vertical urban farming and playing with your food were just some… Read More
Analysis & Opinion, Events

Understanding Facebook’s Advertising Exchange

On June 12, Rocket Fuel held a breakfast seminar in New York on how to drive success with Facebook’s Advertising Exchange (FBX). Samantha Paul, Digital Media Supervisor, represented the agency side, while other panelists were product experts from Rocket Fuel and Facebook. Facebook launched its RTB-enabled advertising exchange in 2012, but many advertisers still need clarification… Read More
Events

The Changing Face of TV

Steve Kalb, our head of National Television, was a panelist at the On Demand Summit held in New York on May 8. The On Demand business has changed significantly as technology has introduced new options for viewers to better access content. As a result, consumers are watching more programs On Demand (viewership is up 19%… Read More
Events, Work

Mullen at SXSW

The annual SXSW pilgrimage to Austin took place last month, and a few fortunate Mullen souls were lucky enough to attend, either as agency ambassadors or sponges depending on their individual circumstances. I myself went in “sponge” capacity and, given it was my first time on the hallowed grounds of the Austin Convention Center, tried… Read More
Events

I Pity the Fool Who Misses This Party!

Hey all you SXSW goers…in advance of its upcoming television series – The ‘80s: The Decade That Made Us – the National Geographic Channel is hosting (what’s sure to be) an epic party celebrating the decade that made us who – and what – we are today: the 1980s. Featuring mash-up mastermind Girl Talk, the… Read More
Events, Work

Election Protection from JetBlue – Make Sure to Vote

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More
Events, Work

JetBlue asks can you “Get Away With It?”

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More
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