New Business

Scotts Miracle-Gro Selects Mediahub for Media Business

Just in time for Spring and prime gardening season, Scotts Miracle-Gro selected Mediahub to manage their media business. Mediahub was chosen after a competitive review, up against other major media shops from New York and Chicago. The pitch was lead and will be run out of the Boston office. Click here to read Adweek’s article Read More
New Business

Royal Caribbean Selects Mediahub

Adding to the roster of travel clients, Mediahub has been awarded the media business of the Royal Caribbean account. In May, Mullen Lowe US pitched and won the creative business in an equally highly coveted review. Mindshare was the incumbent media shop. Mediahub will be responsible for planning and buying across all traditional and digital… Read More
New Business

Mullen Lowe Wins Royal Caribbean

Our new agency — Mullen Lowe U.S. — has launched with a splash as Royal Caribbean has tapped us to lead their creative efforts. It was a tough pitch against some top players like Droga5 and Deutsch. “After an extensive search we are thrilled to announce our partnership with Mullen Lowe,” said Michael Bayley, President and CEO,… Read More
New Business

TEDxManhattan: Changing the Way We Eat

Behemoth educational video series TED Talks now offers independently organized events known as TEDx where topics vary as much as the city locales. At Mullen, we’re thrilled to announce that we’re working with TEDxManhattan where the focus is Changing the Way We Eat. With fourteen notable speakers on the agenda including: food luminary Danny Meyer, silicon valley food systems advocate Ali… Read More
New Business

Patrón Spirits Selects Mullen and Mediahub as AOR

The margaritas have been flowing here ever since Patrón Spirits, the leader in the ultra-premium tequila category, selected Mullen and Mediahub as its new creative and media agency of record following a competitive review. The agency will support Patrón’s full portfolio of tequilas and liqueurs, as well as the company’s other spirits brands, Pyrat Rums and Ultimat Vodka.… Read More
New Business

TV Land Casts Mediahub/Mullen as Media AOR

TV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV… Read More
Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
New Business

VH1 Selects Mediahub for Media Duties

VH1, the Viacom-owned music and pop culture TV network, has named Mediahub as its new media agency of record, the companies have confirmed. Mediahub will be responsible for media planning and buying across all media channels in support of the VH1 brand and its highest-profile individual programs. “We selected Mediahub as our new agency partner… Read More
Mullen in the News, New Business

Mullen Wins Acura

Breaking news: Mullen has won the Acura business. As was reported in Ad Age, the NY Times and elsewhere tonight Mullen has been named the new agency-of-record for the Acura brand. Needless to say, we’re honored and thrilled to be entrusted with this outstanding luxury car brand. More news as it happens. Read More
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