Events, Work

It’s Taco Time

The great taco emoji drought is over! justWink by American Greetings hit the streets and the Web today with the world’s first socially shareable taco “emoji” — we call it a Wink! The Taco Wink is available on the Apple Watch as part of the justWink app. The social media world has been asking (and… Read More

Killing Jesus

This Sunday night, National Geographic Channel debuts Killing Jesus, a three-hour television event that dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power. To promote the film, Mullen worked with National Geographic Channel on the Killing… Read More

Ready to Start Your #ThankList?

The remedy for a rude world starts with reminding people to say two simple words: “Thank You.” Multiplied by millions, this small act can manifest big change. To kick off a movement centered on gratitude, American Greetings is introducing a new cultural notion. We‘ve all heard of a bucket list: to combat thanklessness we‘re creating the ThankList.… Read More
Events, Work

Food Food Everywhere

Food conferences are like no other event. Not only are you served good food but the topics are lively, informative, and personal since we as humans connect with food. Most recently, Bitten: A Food Conversation enlightened audiences with showcasing new technologies in the food world. Lab grown meats, vertical urban farming and playing with your food were just some… Read More


Every year, we try to build a digital holiday project that supports a community, whether it’s our advertising friends with Hater Translator, victims of Hurricane Sandy with 12 Days of Relief or spreading holiday cheer to people around the world with This year, we are getting behind music education. Sadly, music education is at risk in schools… Read More
Mullen in the News, Work

Adweek’s “10 Best Ads of 2014″

Earning a spot on Adweek’s “10 Best Ads of 2014” list is a sweet way to close out the year for Mullen and American Greetings. Our “World’s Toughest Job” Mother’s Day video claims a spot on the highly coveted list in good company, with Newcastle’s “If We Made It,”  Under Armour’s “Misty Copeland,” Coca-Cola Life’s “Parents”… Read More

JetBlue Flying It Forward

Flying It Forward is a human-powered initiative that spreads goodness, one flight at a time. Flying It Forward was born out of JetBlue’s mission to inspire humanity and provides a platform that highlights and shares the airline’s mission and spotlights the stories and dreams that are often overlooked. By awarding one ticket to a deserving individual involved in humanitarian… Read More

Love is a Gift – MassMutual

Turn your next selfie into currency for a great cause with MassMutual‘s new social initiative, “Love is a Gift.” The idea is simple: Love is a valuable thing, and it should be shared. The program encourages people to upload pictures of themselves with loved ones to a gallery on or tag photos on Instagram with #loveisagift.… Read More

FVAP – Voting Comes Easy

To Americans, voting comes easy. Because every choice we make is essentially a vote. And while some choices are harder than others, we are happy to face down any chance to make a decision and express our opinions. This doesn’t change when you move away from home. And whether you find yourself on a military… Read More
Awards, Mullen in the News, Work

Big Night at CLIO and OMMA Awards

What a fun and happy night for Mullen and Mediahub at the CLIO and OMMA Awards last night. At CLIO we got Gold for National Geographic Channel’s Killing Kennedy website. Plus, two Bronze for American Greetings World’s Toughest Job and Century 21 Breaking Bad. Over at OMMA we picked-up “Best of Show” and Best Viral Campaign for… Read More
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