Kill for a Pencil Mullen Lowe U.S., 2012

We wanted to do something special for the One Show while showcasing our gamebuilding skills and celebrating some of our favorite classic ads. So we created Kill for a Pencil, an 8-bit HTML5 game built entirely in-house at Mullen Lowe U.S., from concept to code. In Kill for a Pencil, adman Jon Scraper races through the streets of Madville on his way to the One Show—but he’s not alone. A lot of advertising icons are determined to keep him from making the deadline. And once he’s there, a lot of famous advertising people will be competing for the same prize. Will he make it? Visit to see.